Our Story

Follow The Rainbow

As we continue to grow and make strides in supporting inclusivity through our diverse range of products, it's essential that we take a moment to reflect on our beginnings. Today, we want to share the heartwarming story of a pivotal inspiration that played a crucial role in founding our company.

Meet Rainbow, the cherished companion who ignited our journey. Rainbow was not just a pet, but a beloved member of our mixed family and a symbol of unconditional love and acceptance. Rainbow’s unwavering loyalty and boundless affection taught us valuable lessons about the importance of embracing diversity and celebrating our true selves.

It was Rainbow’s unique personality and vibrant spirit that inspired us to create a company dedicated to providing products that represent and support everyone. Just as Rainbow showed us the beauty of being authentic and genuine, our mission at Bow Beers is to empower individuals to express their true selves proudly and without fear.

Additionally, our dear friend Christine, with her passionate belief that "a stranger is a friend you haven't met yet," played a profound role in shaping our company's vision. Her words inspired us to reach out and be friends with everyone, emphasizing the idea that we can all share this thought process. It's this very philosophy that fuels our commitment to creating products that include everyone and foster a sense of belonging.

Every product we offer, whether it's beer, clothing, or accessories, is carefully designed to represent the rich tapestry of each identity, guided by Rainbow's lessons and Christine's wisdom. We are committed to ensuring that our products resonate with the diverse and unique qualities of the community we serve, just as Rainbow and Christine reminded us that our differences are what make us special.

Today, on behalf of Bow Beers, we honor Rainbow’s memory and Christine’s inspirational words by reaffirming our dedication to supporting everyone. We will continue to create products that celebrate individuality, foster inclusivity, and advocate for equality.

Thank you all for being a part of our mission, inspired by Rainbow’s love, Christine's wisdom, and the belief that a stranger is just a friend waiting to be met. Together, we will continue to make a positive impact, spreading love, acceptance, and pride.

We choose to follow the rainbow every day; we hope you do too!

Warmest regards,

Colin Freeman, Chief Happiness Officer